Campbell Hotel Group
ABOUT THE FIRM
Campbell Hotel Group was founded to bring clarity and discipline to early-stage hotel decision-making.
Campbell Hotel Group is a Western Canada–based hospitality advisory firm working at the intersection of hotel development, capital readiness, and Indigenous-led projects.​
Too often, hotel projects move forward before assumptions around demand, capital structure, management capacity, and exit are fully understood.
Our role is to work early in the process to help clients pressure-test hotel concepts, align capital structures, and make informed decisions before risk is locked in.​
OUR SERVICES
We advise clients where judgement matters most — early in the process, before capital is committed and options narrow.
Hospitality Development Advisory
Capital Readiness & Structuring
Indigenous-Led Hotel Development
​We help clients evaluate hotel concepts at the earliest stages — pressure-testing assumptions around demand, positioning, scale, and operational risk before decisions become difficult to unwind.
We work with owners and partners to align capital structures with project realities, ensuring hotel opportunities are positioned appropriately for lenders, investors, and long-term outcomes.
We support Indigenous Nations in evaluating and structuring hotel opportunities that are economically sound, community-aligned, and respectful of long-term objectives and sovereignty.
OUR APPROACH
Campbell Hotel Group steps in before momentum outruns clarity, bringing discipline where it matters most.
​Experience of Hotel Development and Capital Planning
We act as a practical, relationship-first advisor — asking better questions early, identifying risk before it compounds, and helping clients make decisions they can stand behind over the long term.
Our work is informed by hands-on experience across hotel development, brand strategy, and capital structuring. We understand how early assumptions flow through feasibility, financing, brand selection, and long-term performance and where misalignment most often occurs.
